At 62 years old Richard Day has recently been diagnosed with diabetes and subsequently, took up cycling to improve his fitness. Nonetheless, today saw him begin a cycle ride from Lands End to John O'Groats to raise money for the NSPCC. He wanted to challenge himself whilst doing good for a fantastic charity.
(Richard at Lands End on 29th August)
Facebook and Twitter has proved integral in raising awareness of Richard's challenge, allowing individuals to interact with his journey. Real-time updates allow the public to see Richard's progress, hear funny stories about his journey and also follow his route.
Facebook allows users to offer encouraging messages of support but also to share the cause through likes, 'shares' and commenting. Twitter similarly, through retweets can reach a huge audience, especially if targeted to relevant celebrities, such as Mark Cavendish, Tom Daley and various sports journalists.
If you would like to follow Richard's progress on Facebook, please like his: Facebook page or alternatively follow him on Twitter at: @DayCycleRide. Additionally, you can donate as much or a little as you want by clicking on this link: Richard Day's Fundraising Page.
Social Media has the ability to raise the profile of the smallest campaigns to raise significant awareness. One man's spirit and compassion coupled with social media's ability to increase awareness could really help charities such as the NSPCC. A snowball effect of charity.
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